If you have recently transitioned into working from home, you are definitely not alone. It’s cited that more than 40 percent of the labor force work out of their homes, and it appears the trend will not stop any time soon. Working from a home office offers you a lot of freedom and removes many of the fees you would ordinarily shell out each day when dealing with the rigors of a commute.…
Read More »Return on investment (ROI) is a critical concern when doing any marketing, especially direct marketing mailings. Since you will need to invest additional money, such as mailing costs, when doing direct marketing, you need to pay careful attention to your strategy to increase the likelihood of turning your investment into revenue. Invest In Quality Mailings The features of your mailings can easily influence visibility, perceived value, and generate interest. First, your mailings need to stand out among other mail pieces, such as bills and other advertisements.…
Read More »If you have ever purchased a product that had a coupon attached to it that you could use when buying the product in the store, then you have used an IRC or instantly redeemable coupon. These coupons don’t have to be used right away, but they usually are. Great Way to Cross-Promote Your Products The IRC you add to your products doesn’t have to be just for that particular product.…
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